Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services. Marketing includes advertising and allows businesses to sell products and services to consumers, other businesses, and organizations.
- Marketing refers to all activities a company does to promote and sell products or services to consumers.
- Marketing makes use of the “marketing mix,” also known as the four Ps—product, price, place, and promotion.
- Marketing used to be centered around traditional marketing techniques including television, radio, mail, and word-of-mouth strategies.
- Though traditional marketing is still prevalent, digital marketing now allows companies to engage in newsletter, social media, affiliate, and content marketing strategies.
- At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers’ attention to the product or service available.